Edge Tracker

Your best leads don't fill in forms...

Edge Tracker is the most sophisticated call attribution and call intelligence solution to help grow your business by optimising and driving revenue from your inbound phone leads.

  • WHERE - Discover where your phone leads are coming from and attribute conversions back to the correct advertising channel.

  • WHO - Gain detailed intelligence on who is calling you in real time. Are they new leads? Who are your most valuable leads?

  • WHAT - Analyse phone conversations and learn what your staff staying (or not saying) to improve conversions.

  • CONNECT - Seamlessly integrate call data into your preferred platforms to complete customer journey and measure ROI.

Enterprise solutions to prove media ROI

Each website is built responsive, to provide an optimal viewing and interaction
experience across a wide range of devices with easy reading and navigation.

Multi Channel Call Attribution

Discover the true path to phone lead conversion. Attribute and understand the many touchpoints your customers have engaged with across different media channels and devices before they call. Finally have a holistic view of your multi channel marketing performance.

Keyword and Visitor Analytics

Detailed behavioural analytics on customers who pick up the phone and call your business. Attribute the exact keywords that triggered the customers search behaviour as well as the source, medium, campaign, landing and conversion pages plus more.

Call Recording and Monitoring

Getting a phone lead is hard enough in todays digital age. Making sure your team is answering the calls accurately and efficiently is the key to turning the lead into revenue. Automatically score the lead based on specific rules and requirements.

Missed Lead Alerts

Around 56 percent of people will go to your competitor if they don't receive a response within 30 minutes. Instantly receive alerts when a call is missed, does not convert or is not handled correctly. Capture important details about the missed opportunity and keep the lead alive.

Advanced Integrations

Seemlessly integrate your data into your existing CRM, bid management, automation and marketing analytics tools. With out of the box integrations into Google Analytics and Google AdWords, start measuring phone lead conversions with your digital campaign performance.

Hear What Our Clients Are Saying

- Pierre Caruana -

"Before we implemented call tracking our reporting was focused on Clicks, Impressions and form completions. We soon realised that our campaign performance was undervalued by our clients as we are now able to attribute offline phone conversations that take place online to our digital campaigns. The phone call was the key to purchase for the majority of our clients"

Q and A

How long does it take to order tracking numbers?

You can order numbers straight away! Our simple online number ordering process enables you to get up and running immediately. Why wait for days to receive tracking numbers when you can do it in a matter of minutes?

Do I need access to my clients' website to install tracking code?

Edge Tracker is built for agencies, with ease of implementation in mind. The Edge Tracker tracking script can be fired within a Tag Manager solution with no back end access required. Bypass costly web masters and developers and start attributing phone leads quickly and efficiently.

Are there any contracts?

No. Edge Tracker is extremely flexible and you can cancel your account at any time. Remember to download your data before you leave!

Do I need to change my current phone system?

Not at all! Edge Tracker is 100% cloud based and does not require any software or hardware to set up.