At AdTorque Edge we pride ourselves on being industry leaders and trusted advisors to our clients. We regularly write articles and feature in the media discussing the latest trends and best practices in digital advertising, and you can find them all here in Our Words.
Publish Date - 17/04/2021
Hear to our Managing Director, Gavin Cox, and Podium's Ed Tapley give practical tips to dealers on how to get the most out of their online presence in a post-COVID world.
Publish Date - 02/09/2020
Our Managing Director, Gavin Cox spoke to John Mellor of GoAutoNews, about the importance of maintaining an 'always on' digital marketing strategy.
Publish Date - 01/09/2020
Todd Fuller, General Manager, New Zealand spoke to AutoTalk about the benefits of digital advertising and how to get the best return on investment.
Publish Date - 31/08/2020
New Zealand's General Manager, Todd Fuller, and Trade Me's Head of Motors, Alan Clark sat down with AutoTalk to discuss our data-sharing partnership and what it means for Kiwi dealers.
Publish Date - 22/11/2020
The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?
Publish Date - 22/11/2020
Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.
Publish Date - 22/11/2020
When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?
Publish Date - 22/11/2020
Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.
Publish Date - 22/11/2020
Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.
Publish Date - 31/08/2020
2020 has been a turbulent year! COVID-19 has had ramifications on everyone’s lives and businesses.
Publish Date - 31/08/2020
Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages
Publish Date - 28/07/2020
The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.
